Award Categories
Fifty-plus curated categories, organised across ten pillars of marketing excellence. Designed to make the cases sharper - and the wins harder to argue with.
The marquee honours of the night - the highest distinction across the entire awards.
Brand of the Year
Recognises a brand that demonstrates exceptional marketing excellence, consumer relevance and business impact throughout the eligibility period.
Campaign of the Year
Honours a campaign that stands out for its strategic thinking, creative execution and measurable impact on both the brand and its audience.
Creative Agency of the Year
Recognises a creative agency that consistently delivered impactful and innovative work across campaigns, brands and platforms.
Media Agency of the Year
Recognises a media agency that demonstrates excellence in planning, strategy, innovation and media effectiveness.
Independent Agency of the Year
Honours an independent agency that delivers outstanding work while demonstrating creativity, effectiveness and business growth.
Emerging Brand of the Year
Recognises a young or rapidly growing brand that successfully built visibility, relevance and market impact within a short span of time.
Big-canvas work where strategy and creativity move in unison across every touchpoint.
Integrated Marketing Campaign of the Year
Recognises campaigns that seamlessly combine multiple channels and touchpoints to deliver a unified brand experience and measurable results.
Product Launch Campaign of the Year
Honours campaigns that successfully introduced a new product or service through strategic planning, impactful execution and strong market response.
Commerce Marketing Campaign of the Year
Recognises campaigns designed to drive commerce outcomes through retail, marketplace or direct-to-consumer channels. The focus is on influencing purchase decisions, conversion and measurable business impact.
Consumer Engagement Campaign of the Year
Recognises campaigns that encourage meaningful audience participation and strengthened consumer relationships through engaging experiences.
Brand Collaboration Campaign of the Year
Celebrates collaborations between two or more brands that created greater cultural relevance, audience engagement or business impact together.
Omnichannel Campaign of the Year
Recognises campaigns that deliver a consistent and connected experience across online, offline and emerging consumer touchpoints.
The craft of the idea - storytelling, experience and the rare ones that move culture.
Storytelling Campaign of the Year
Recognises campaigns that use powerful storytelling to build emotional connections and strengthen brand recall.
Experiential Marketing Campaign of the Year
Recognises immersive brand experiences that enable meaningful consumer interaction beyond traditional advertising.
Multilingual Campaign of the Year
Celebrates campaigns that effectively adapt messaging across multiple languages while maintaining consistency and relevance.
Cultural Impact Campaign of the Year
Recognises campaigns that sparked conversations, influenced cultural narratives or became part of the broader public discourse.
Creative Breakthrough Campaign of the Year
Honours work that challenged conventions and introduced a fresh creative approach to solving a marketing challenge.
Creator-led work where strategy and storytelling outperform the spend.
Influencer Marketing Campaign of the Year
Recognises campaigns that effectively leveraged influencers to drive awareness, engagement and brand impact.
Creator Collaboration Campaign of the Year
Celebrates meaningful collaborations between brands and content creators that resulted in authentic and impactful storytelling.
Celebrity Partnership Campaign of the Year
Recognises campaigns that strategically partnered with celebrities to strengthen brand relevance and audience connection.
Regional Influencer Campaign of the Year
Honours campaigns that leveraged regional creators to build strong connections with local or vernacular audiences.
Influencer-Led Product Launch of the Year
Recognises product launches where influencers played a central role in driving awareness, engagement and adoption.
Where new technology delivered a sharper idea - not just a shinier one.
AI-Powered Marketing Campaign of the Year
Recognises campaigns that leverage artificial intelligence to enhance creativity, personalisation, efficiency or consumer engagement.
Generative AI Campaign of the Year
Honours campaigns that creatively use generative AI tools to develop content, experiences or marketing assets at scale.
AI-Driven Consumer Experience of the Year
Recognises initiatives that use AI to create more intuitive, personalised or engaging consumer experiences.
Marketing Innovation of the Year
Celebrates breakthrough marketing ideas, approaches or solutions that redefined how brands connect with consumers.
Emerging Technology Campaign of the Year
Recognises campaigns that effectively leveraged emerging technologies to create distinctive brand experiences and impact.
Data-Driven Marketing Campaign of the Year
Honours campaigns where audience insights, analytics and data intelligence played a central role in strategy and execution.
CGI & Mixed Reality Campaign of the Year
Recognises campaigns that used CGI, mixed reality or immersive technologies to create compelling visual storytelling and engagement.
Brand work built around fans, athletes and the unscripted moments of sport.
Brand storytelling tied to the moments India is already paying attention to.
Festive Marketing Campaign of the Year
Recognises campaigns built around festive occasions that successfully connected with audiences through relevance, emotion and impact.
Regional Festival Campaign of the Year
Honours campaigns created around regional festivals that demonstrated strong cultural understanding and audience resonance.
Seasonal Marketing Campaign of the Year
Recognises campaigns that effectively leverage seasonal moments, trends or consumer behaviours to achieve marketing objectives.
Festive Retail Activation of the Year
Celebrates retail-led festive initiatives that enhanced consumer engagement and drove meaningful business outcomes.
Moment Marketing Campaign of the Year
Recognises campaigns that capitalise on cultural, social or topical moments to create timely relevance and audience engagement.
The strategy, planning and buying that put the idea exactly where it needed to be.
Print Campaign of the Year
Recognises campaigns that use print media creatively and effectively to communicate a compelling brand message.
Out-of-Home Campaign of the Year
Honours campaigns that leverage outdoor media to create high visibility, audience engagement and brand impact.
Television Campaign of the Year
Recognises campaigns that effectively use television as a medium to drive reach, storytelling and consumer influence.
Audio Campaign of the Year
Celebrates campaigns that leverage radio, podcasts or audio-first formats to create memorable audience experiences.
OTT Campaign of the Year
Recognises campaigns that effectively utilise streaming platforms to engage audiences through innovative content or advertising.
Cinema Advertising Campaign of the Year
Honours campaigns that leverage the cinema environment to create impactful and immersive brand experiences.
Retail Media Campaign of the Year
Recognises campaigns that effectively use retail media networks and commerce platforms to influence consumer decisions and drive results.
Brand work in service of people, communities and the planet - backed by real outcomes.
Purpose-Led Campaign of the Year
Recognises campaigns driven by a larger social, cultural or community purpose while maintaining strong brand relevance.
Sustainability Campaign of the Year
Honours initiatives that promote environmental responsibility, sustainable practices or positive behavioural change.
CSR Campaign of the Year
Recognises corporate social responsibility initiatives that create meaningful and measurable impact for communities or causes.
Public Awareness Campaign of the Year
Celebrates campaigns that successfully raise awareness, educate audiences or inspire action around important societal issues.