Judging Criteria
A six-point framework designed to recognise the work that delivers meaningful results.
I
Strategic Excellence
How effectively did the work address a business objective, audience insight or market challenge?
II
Creative Distinction
Did the campaign stand out through originality, storytelling, innovation or creative execution?
III
Execution Excellence
How effectively was the idea brought to life across channels, formats and consumer touchpoints?
IV
Audience Impact
Did the work drive engagement, participation, conversation or cultural relevance among its intended audience?
V
Business Impact
What measurable outcomes did the campaign deliver in terms of brand growth, awareness, engagement, consideration or commercial success?
VI
Innovation
Where relevant, how effectively did the work leverage emerging technologies, platforms or unconventional approaches to create impact?